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the-Bias-Cut.com

Jacynth Bassett may be a twentysomething but she’s passionate about the problems older women face when trying to find stylish clothes. She created the-Bias-Cut.com, an online boutique, after witnessing her fashion-loving mother unsuccessfully scouring the youth-obsessed high street. The site stocks over 24 brands and it’s safe to say if Rihanna would wear it, it […]

Jacynth Bassett may be a twentysomething but she’s passionate about the problems older women face when trying to find stylish clothes. She created the-Bias-Cut.com, an online boutique, after witnessing her fashion-loving mother unsuccessfully scouring the youth-obsessed high street.

The site stocks over 24 brands and it’s safe to say if Rihanna would wear it, it doesn’t feature (so if you’re in search of, say, leather hotpants, sorry).   Having said that, all our labels typically target younger customers (so we actually do have customers of all ages), and that we just curate the collection for 40+ women.   Everything is tried on and modelled by normal women, rather than professional catwalk-stalkers, and there’s an emphasis on well-cut, flattering styles. They’re especially hot on cashmere – I love Wyse, with its quirky detailing such as rainbow cuffs on a classic navy sweater, as well as Orwell + Austen’s new season Bowie-esque cool lightning bolt designs.

A big thumbs up too for the ‘shop by body shape’ function on the website. Whether you’re pear, hourglass or athletic, there’s a handpicked selection especially for you. Good ethos, good curation and just the ticket if Topshop, Zara et al are leaving you cold these days.

Our blog has a strong following, and our Ageism Is Never In Style page on Facebook has 2000+ members, so our community is a big part of our ethos too (and is another reason our customers choose to shop with us than elsewhere)

 

 

 

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