First look: Beyonce’s promo for her new fitness line
I have eaten my own body weight in cheese and chocolate this Easter. While wondering how on earth I’m going to redress the balance I’ve come across Beyonce’s hot-of-the-press promo for her new fitness range. And yes it has me a bit inspired and a bit twitchy – not necessarily to sweat it out admittedly, but definitely to buy some of the clobber.
Beyonce’s new range is called Ivy Park, inspired by the local park she exercises/thinks/finds solace in, and is available from TopShop.com from 14 April. If most of the parks you find solace in have cars sat in rows and happen to be in front of your favourite destination pubs – yeah come on, let’s feel the collective shame people – here’s your chance to ponder a different type of space while watching Bey fox it up for the cameras. Let’s work it!