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I knew I recognised the name when I heard about this fab new boutique opening its doors just over the border in leafy East Sussex. Let’s be honest, Flamingo Trends isn’t a name you forget, is it? And by jingo I was right! This store has moved from the very centre of Tunbridge Wells (Royal Victoria Shopping Centre) to the rather more quaint – and rather more quiet – Mayfield High Street. And you know what? I love the fact that owners Lou and Jules say the rural move was a gamble that has already paid off. Their first month of trading, which fell over the Christmas period, was equivalent to the year before in the centre of town. Hurrah to independent out-of-town boutiques everywhere!

Inside you’ll find an eclectic mix of clothes, accessories and gifts. There’s a lot to look at in a fairly small space – minimalism isn’t the thing here – and prices are really affordable, (AllSaints-style envelop clutch with detachable strap in handmade Italian suede for only £45) which is pretty much why they describe themselves as the small boutique with the big heart.

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This boutique was created by life-long friends Lou and Jules – where Lou has the flare for fashion, Jules has the business background. The result is a real treasure trove of a store, with a jumble of unique pieces (not just Flamingo-related ones!), at really switched on prices.

Lou cut her fashion teeth in a junior placement on films such as Harry Potter and Bridget Jones Diary. She went on to be Creative Director and head up a styling team at Universal Records. At various times she’s worked with everyone from Amy Winehouse to the Spice Girls (don’t judge me, but yes I kind of like them).

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And the next exciting venture is already in the pipeline. Lou and Jules are keen to launch pop-up stores selling a hand-picked selection of seasonal gear and are looking at a variety of local locations including both Tunbridge Wells and Bluewater, although their base will remain firmly in Mayfield.


  • Italian suede envelop clutch bag, £45.
  • Swarovski Neon Bracelets, £35.
  • Pom pom keyring, from £8.


Flamingo Trends, High Street, Mayfield, East Sussex, TN20 6AA. Tel: 01435 874721.


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  • Teresa Bailey February 10, 2016

    At last a shop close to home where you can walk in and be truly looked after and advised on fashion that suits you or a gift for a friend. Wonderful stock at reasonable prices . I’m hooked , I used to dread buying clothes or gifts now I’m looking forward to treating myself and my friends when need to.

  • danielle February 22, 2016

    Love the look of this shop, will definately swing in when i am passing through mayfield. thanks for the tip off MS!

  • sarah best March 4, 2016

    Oh I love the look of this and its totally on my doorstep and I had no idea it was there!! Will definitely be paying a visit!!!


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