What’s not to love about these PJs that help you sleep better, do their bit towards saving the planet and look gorgeous too? Yes, there is such a thing! Introducing Sleepy Wilson a new range of luxury silk pyjamas (for women and kids) based in Tunbridge Wells, run by husband and wife team Paula & Tom Wilson.

THE USP

Made from the highest grade 19mm silk, a renewable, biodegradable material they are not just easy on the eye but also an ethical and sustainable sleepwear collection. What’s more silk is also naturally temperature regulating, breathable, hypo allergenic and antibacterial – so even helping you get some decent shut eye.

This high-end collection is designed, cut and sewn from highest grade 19mm silk for supreme comfort. Juggling family, children and setting up a full-time business, Paula and Tom started the company in response to their son’s eczema and hot, sweaty nights spent reacting to the synthetic fibres in high street PJs.

ETHICAL TOO

With a background in fashion product development, they decided to put their experience to good use to create a high-end range made to perform for its intended purpose but also for anyone buying a pair to know everyone involved in making them has earned a fair wage for doing so and that their production hasn’t harmed the environment.

This is a brand that offers complete supply chain transparency and sustainable manufacturing processes throughout: biodegradable fabrics, no toxins or pesticides; plastic-free manufacturing and packaging; fully biodegradable mailer bags; circular economy to encourage zero waste policy; a fair wage for all.

BANG ON TREND

The Women’s collection (Poppy, Aurelie, Rose) starts at £295. The children’s collection (Teddy/boys, Amelie/girls) starts at £145. Think of it as an investment piece – and don’t forget you could always follow the fash pack and luxe up your loungewear by wearing them out and about.

Yup, that’s right, in fact, some front row fashion followers are already arguing that sleepwear is replacing sports luxe for all-day comfort dressing. (Not saying we agree, just sayin’ they’re sayin’.) Tuck the stripy shirt into jeans or slip on the slinky PJ trousers with an oversized knit or cashmere sweater to master this look.