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Bloom Stays: Kent’s luxury self-catering experts

Looking for the very best self-catering accommodation for your staycation? Search no more! Meet Bloom Stays and their amazing selection of properties.

If you are looking for luxury self-catering accommodation for your staycation – or if you’re thinking of investing in a property in order to rent it out – then you absolutely need to know about Bloom Stays. Do not start your google search until you’ve read this!


Bloom Stays offers a hand-picked selection of local and luxurious self-catering accommodation to suit every holiday break away, right here on our doorstep. 

After all, with so many gorgeous locations right here in Kent, why waste your previous time in the car travelling (when you could be enjoying your first G&T on the terrace)?

Plus, to save you hours of googling – and the risk of disappointment – they’ve sourced the very best in show for you. The roses amongst the thorns, if you like. (Yes, flower-related puns are a must).

But if you’re only just hearing the name now you can be forgiven, as this successful site has just skyrocketed in recent months having only launched in 2020 during Lockdown. And in less than two years, Rowena Owen and Nicky Russon – the friends and business partners behind the brand – have already celebrated listing their 90th house (and counting)…


Introducing Bloom Stays founders Rowena and Nicky! With a passion for travel and as two women who know this market inside out, they have rapidly built up a selection of gorgeous, luxury properties all right here in Kent – whether you want a romantic break à deux or a weekend away with the girls. They always go above and beyond and are happy to answer any of your questions – whether you’re looking to book or someone with a property to rent out.

Rowena says: ‘We both previously worked together for another local travel business (the former, rather lovely, Mulberry Cottages – sadly now swallowed into a larger company). Whilst there, we fully grasped the importance of supporting both owners and holiday makers alike.’

It sounds obvious doesn’t it? But, as Nicky adds: ‘It’s surprising how often guests get herded through call centres whilst owners and properties are “managed” rather than cared for. Good old-fashioned service is no longer readily out there… Well not on our watch! We are here with the personal, local touch, plugging the gap that’s been lost elsewhere.’

So what’s the ethos of Bloom Stays? ‘We visit each house personally,’ says Rowena. ‘Any house we pick passes the test of being gorgeous, unique, and of an all-round quality standard.’


To pass the Bloom Stays bar of excellence, the house must be lovely – but so must the setting. They only pick houses that have a spot-on location too.

Whatever kind of break you’re searching for – city, romantic, family, dog-friendly – and the website is conveniently organised into these search-friendly sections – you can rest assured the property will have been individually chosen by Nicky or Rowena. ‘We are all about the attention to detail,’ says Nicky. ‘Only houses with a unique story and beauty fit the Bloom collection.’


Bloom Stays puts the owners of the accommodation they list at its heart. As Rowena explains: ‘The owner is the house’s creator, carer, nurturer. We only work with owners who have like-minded values to us – and we have formed close and trusted relationships forged with each and every one of them.’

Nicky adds: ‘Changing trends and lifestyles have moved holiday letting on over the past decade and I’m dedicated to offering owners the best advice about how to keep up. It’s all part of our service and support to help feed their businesses. We help owners get the “product” right, inside and out. Property layouts, interior design, practical additions, small details too.’

Thinking of investing in the property rental market? Rowena and Nicky know their stuff inside and out and they can even advise on the best areas to focus your search.


If you haven’t got the message yet – nothing is too much trouble for this dynamic duo. So it made sense to launch a brand new ‘added value’ element to the Bloom Stay experience. If it’s catering solutions – like meal deliveries, waiter-service dinner parties or a tablescaping experience from Beyond The Table (pictured above) – you got it! Fancy a pamper treatment, yoga or fitness session for your girlie weekend? No problemo!

What about a hamper of local food and drink delivered to your door? Or someone to host a pop-up cocktail bar, or your own cocktail box (pictured above from WILD BOX)? Maybe you need some birthday balloons or flowers? Or you want to treat yourself and order a hot tub to your holiday home? So long as you make your request in advance Nicky and Rowena love to marry up your requests with a local business who shares their values and delivers something extra special to you.

So whether it’s a city break in Canterbury or a foodie weekend by the sea in Folkestone – check out the highly Instagrammable selection of properties on the Bloom Stays site… Race you to the hot tub!

Bloom Stays

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