Sarah Creal: the hot new beauty brand targeting the over 40s
Looking for a grown up beauty brand? Say hello to Sarah Creal, the American beauty insider who’s previously worked her magic for Victoria Beckham, Prada, Tom Ford and Bobbi Brown. Now she’s wanting her own slice of the beauty pie with her playful, high performance products for women over 40.
Is it a lighter or a mint holder? Actually, it’s your new best friend. Meet Firm Offer, a four-in-one eye cream that promises to reduce dark circles by nearly 10% over an eight week period with its mix of peptides, hyaluronic acid, caffeine and jasmine flower.
Created by American beauty expert Sarah Creal, the former CEO of Victoria Beckham’s beauty line whose beauty insider creds also include working for the likes of Prada, Tom Ford and Bobbi Brown, it forms part of her eponymous bijou beauty brand.
The range is aimed squarely at the 40-plus market, so it’s all about efficacy and elegance. With only five products right now, your choices are pretty limited but we think you’ll love the Face Flex Concealer & Complexion Enhancer (basically a concealer /foundation hybrid) which aims to leave the trowel at home in favour of the more gentle, natural finish.
The SPF 50 is also an absolute yes from us (OK, the cute design is helping) with its promise of boosting antioxidant protection by up to 200 per cent.
The Sarah Creal range has just launched in the US only, so check it out here, and we’ll let you know when it lands Blightyside.